Moldova's 17.5% iOS market share reflects the economic reality of Europe's poorest nation by GDP per capita — a new iPhone costs more than 3 months of the average Moldovan salary. Android dominance through affordable Xiaomi and Samsung Galaxy A-series devices is overwhelming. However, Chisinau has a small but growing IT sector (benefiting from proximity to Romania and similar language), and Moldova's EU candidate status is attracting development investment. The large Moldovan diaspora in Romania, Italy and Germany also influences some device adoption.
Moldovan iPhone users are concentrated almost entirely in Chisinau's small professional and IT community. Many Moldovan iPhone users purchased their devices while working abroad in Romania or the EU.
Moldova's iPhone market consists almost entirely of older models accessed through secondhand channels or diaspora connections. iPhone 11 and 12 are the most common, with iPhone 13 among the newer devices in circulation.
| Model | Storage | Why Popular | Avg Price (MDL) |
|---|---|---|---|
| iPhone 13 | 128GB–512GB | Premium choice for Chisinau professionals | MDL 14,990–MDL 19,990 |
| iPhone 12 | 64GB–256GB | Most accessible current iPhone | MDL 9,990–MDL 13,990 |
| iPhone 11 | 64GB–128GB | Widely available secondhand | MDL 6,990–MDL 9,990 |
| iPhone SE (3rd) | 64GB–256GB | Budget new iPhone option | MDL 8,990–MDL 11,990 |
Apple Pay is available in Moldova through Maib and some other local banks. Acceptance is very limited. Revolut is widely used by younger Moldovans for international payment functionality including Apple Pay abroad.
Moldova has no 5G network deployed as of 2026 — the country uses 4G LTE as its primary mobile data standard. Mobile network coverage is reasonable in Chisinau and larger towns but gaps exist in rural areas.